The construction of links briefly, is the process to obtain from other Web sites bonds or connections towards our Web site. These bonds not only would take traffic oriented towards our pages, but also that would increase our classification in the ranking of the motors search. The construction of a solid structure of bonds or connections towards our Web site is one of the techniques and strategies used by the professionals more, since this way they optimize his Web sites remarkably obtaining a better positioning in the finders, and thus to increase the traffic flow towards its pages. Nevertheless, the process of construction of incoming connections towards its site, can be a discouraging and tedious task for a person who just begins. The intention of the present article it is to describe the importance of constructing to a solid structure of bonds or connections towards his site, as well as of offering a series of strategies keys that any webmaster independent of the marketing budget, can to use with the purpose of to improve its positioning in the motors search and to generate the greater traffic possible. 1.) I connect Sponsored Purchases and Reviews To pay to owners of other pages Web to be able to place connections towards our site, is probably the way easiest and more direct to begin to secure connections for us; nevertheless to do all this would even mean that their company is more expensive, without considering the meticulous work that means to choose who will be the candidates to buy. Many services exist that allow him to contact with the owners of pages Web interested in the sale of connections for their pages; but unfortunately a norm does not exist that allows us to evaluate that it connects is good or does not stop our Web site; nevertheless it must take consideration from certain aspects and factors before removing the silver from his wallet; these factors are: v The general classification of the page. .