On the subject of crisis management the first thing to do is have a real awareness of the value of corporate image for companies. Undoubtedly, a good reputation is the most valuable asset any company can have. More than buildings, more than their material, rather than their computers, the corporate image is what you value most in a company. What is the value of corporate image? Why is it so important to care for the corporate image? What are the benefits that a company generates a good corporate image? For the following reasons: A positive corporate image is a prerequisite for continuity and strategic success. A strong corporate image is an incentive to sell products and services. Help the company to hire the best employees, attracts investors, builds trust among internal and external audiences. A strong corporate image creates added value to a company and ensures it is one step ahead of their competitors.

A good image helps the company to attract the people necessary for its success: customers, partners and employees. But … what is the corporate image? An image is the set of meanings by which we come to know an object (enterprise) and through which people describe, remember and relate. It is the result of the interaction of beliefs, ideas, feelings and impressions about the company is a person (or group of persons). (Dowling, 1986).

The best defense against a crisis it is a good corporate reputation, crisis management which must be understood and accepted by the organization as a tool to achieve that corporate reputation. Today, many organizations (and many executives) let the public will eventually find out what they are and what they do, without worrying too much because this happens, just forget it: you look like you … Now try to generate picture not pretty enough to develop a logo, use electrifying colors and flood the media with slogans and catchy jingles. The best image is one that fully communicates the values and beliefs of our organization, that is, one that accurately reflects the characteristics of our organizational philosophy and culture. It is also one that adheres faithfully to the characteristics of our mission as a company and managed to tie what we do with what we say. In other words, the image should emanate directly from our identity. A company with good image is one where the best people want to work with suppliers who want to do business, where customers want to buy their products as these institutions enjoy good reputation, their values are recognized and reflected if the employees themselves To receive fortnightly articles and resources in your email about crisis management, subscribe for free from this link, or copy and paste it into your browser, subscribe to and start getting our newsletter today.